Tirelessly looking for a job and not even getting interviews?
Being ghosted by hiring managers without even someone having a look at your resume?
Absolutely inundated with the sheer volume of people you’re competing with for those few advertised positions?
It’s no joke! In 24 hours, on average, one job role gets more than 500+ applicants.
Globally, 98% of candidates are eliminated at the initial resume screening and only 2% make it to the interview.
How in the world do you then stand out amidst the sea of sameness?
How can you make your profile rise above the clutter?
Marketing to the rescue!
You cannot shy away from good old marketing or continue hiding behind the screen if you want to be seen and land those interviews! Finding a job presents the same challenges as taking a product to market. The only difference is that the product you’re selling is YOU.
You are trying to encourage another entity (an employer) to purchase your product (your skills, experiences and knowledge). To do that, you have to have a product worth buying, you have to know how to sell that product and you have to know how to sell that product to a particular segment of customers. Not everyone is for you!
You need to define your brand clearly and then find companies and roles that fit your brand if you want to land those interviews and get hired faster!
What is Brand YOU?
What constitutes brand YOU and how to even go about it?
Let’s get going with a simple quiz. Can you answer the following questions in a clear and convincing manner?
- Who do you help?
- What specific solution do you provide?
- Why should they choose you?
- What’s in it for them?
- What is your career story that makes your brand unique?
- What is the specific job role that you are the best fit for?
- How is your brand differentiated vs. what is available out there?
- How do you showcase your “proof of work” to your target audience, where they are present and most receptive?
- Does your brand have the “pull factor” that attracts opportunities directly in your inbox?
- Can a potential employer summarize your brand in a few words by looking at your online presence?
If you couldn’t answer 2 or more questions, your offering is not clear and is getting in the way of landing you the right job! Let’s chat, sign up for a complimentary consultation, grab your cuppa and let’s get this sorted!
FREE All-Star LinkedIn Profile Checklist
I’ve got the perfect gift to get you started with brand YOU on the right footing, on a platform like no other that builds your professional brand, gives you the right visibility, access and exposure to showcase your proof of work. There are 760 million users on LinkedIn making it the world’s largest professional directory. Out of these, 40% are in a position to make hiring decisions. If they land on your profile and it looks incomplete or unimpressive, it’s obviously not going to open any doors for you.
Imagine doing all the work on LinkedIn to get people to click on your profile, only to find that there’s nothing to write home about. No clear headline, no unique summary that makes you stand out with your USP, your personal story, your narrative, your credentials. The experience section is either empty or lists down your job description instead of your achievements! Your skills are not relevant or endorsed. You have no recommendations!
You want to change that, effective today. Download my awesome FREE checklist on how to score an All- Star Linked profile status. A profile that captures your brand essence, wraps your achievements and skills with the finest packaging and helps you land that awesome job!
The Job Search Toolkit
Ready to take it to the next level? Presenting a step by step guide on how to look for a job, package, and sell brand YOU and hit the road running with my comprehensive course: “The Job search Toolkit”. A self-paced online course specifically designed to help you land the right job in record time.
In this course, I take you through what nobody tells you about the job search process, eliminating guess work from this taxing process and helping you present your best food forward! Effective branding, glossy packaging and targeted selling to make product YOU irresistible. Get ready to work on:
- Defining the specific job that you have the best chance to get
- Beating the ATS bot by identifying keywords in Job description
- Crafting your unique personal story
- Translating it into a crisp and compelling pitch
- Making a hard hitting resume that lands an interview
- Designing a stellar cover letter to showcase your ‘proof of work’
- Building an all-Star LinkedIn profile that opens doors for you
Want to be inspired by career stories of millennials?
Looking for some creative scoops from our community?
Fancy some insider offers on events in town?
