Personal Branding Workshop

This hands-on workshop will be an end to end online and offline personal branding solution. We will cover YOU – your vision, goals, values, passion, strengths, who you’d like to speak to as your target audience (TA). We will together define what you offer and why should your TA choose you over others? You will identify your offline and online context strategy, the mediums you’d like to communicate through and accordingly the content choices. Whether you’re in the corporate world or an entrepreneur, you will walk out mastering your narrative and style based on all the above – what’s your story, how you appear online and offline, look & feel, visual identity, choice of words, tone of voice and body language. This is hard core stuff. If you’re looking for quick fixes, tactical bullet points or aren’t ready to be transparent and vulnerable, this workshop is not for you.

The Career Take Off workshop was really great and useful. I learned a lot during the workshop and the follow-up after has been great as well. Samia is great to work with, very easy to talk to, and gave me the confidence to go out and network and to keep looking for my dream job. Through the workshop, I discovered certain aspects of myself that I didn’t fully know about yet. I also managed to figure out what my strengths are and how to focus on bringing them out. Additionally, I learned about the importance of networking and LinkedIn, and a lot of tips that most people don’t know much about. All in all, it was a very positive experience and I would highly recommend it to anyone who wants to explore their career options or to just gain some clarity about themselves.

Shereen Al Ansari,
Career Counselor, NYU AD

Samia is the founder of Unwind the Grind – millennial career development platform offering an interactive and inspiring place for young folks based in UAE to accelerate their careers or businesses. Samia skillfully blends her decade long marketing and coaching background to craft engaging experiences through community building events, career & startup coaching, employee engagement consulting, writing, training and speaking. She’s a certified Strengths Strategy coach, NLP Practitioner and IPCC from ICF. After completing her MBA in Marketing, she started her career with Procter & Gamble, world leading FMCG organization. She worked her way up as a Senior Regional Brand Manager, growing some of P&G’s billion dollar brands for 9+ years. Throughout this time, she experienced tremendous learning and growth, managed a huge business with multiple geographies and teams, until she discovered ‘people development’ as her true calling. Samia helps young professionals see who they are and achieve what they are capable of. As a career coach, she helps them find their passion and calling, discover and leverage their strengths and craft their personal brand enabling them to excel in their careers. As a budding thought leader, Samia writes about career and startup topics pertaining millennials as a regular contributor at Huffington Post, Thomson Reuters and Entrepreneur ME.